Branson Landing | Branson, Missouri
The Vogel Property Group and Branson Landing
Branson Landing represents a $420 million investment on historic downtown Branson’s waterfront. The mixed use project encompasses over 100 acres and has been billed as a place where adventurers shop, dine, play and stay. Branson Landing is home to over 100 retailers including Bass Pro Shop and Belk Department Store, great restaurants, a spectacular water attraction and other entertainment at the venerable Landing’s Town Square. Also at the Landing is a 220,000 square foot convention center with a 290 room convention Hilton Hotel and a Promenade Hilton Hotel containing 242 rooms and over 120 condo units.
Branson Landing is the centerpiece of Branson’s rebranding and resurgence. Since the Branson Landing’s opening, Branson’s tourist and tax revenue numbers are up. And generally, the overall perception of Branson throughout the region has improved since the opening of this innovative and exciting project.
The Development Process
Branson Landing’s development process was long and convoluted; however, the Vogel Property Group is very proud to have been part of the small team that conceptualized and introduced the idea of Branson Landing to the community. The Vogel Property Group’s exclusive responsibility in the initial project phase included land acquisition. The acquisition included 35 properties with 23 separate owners. Of these properties only one was a single-family, residential dwelling. The remaining properties had commercial businesses existing within the parcels. The acquisition, therefore, required purchasing everything from motel/cabins to a furniture store to a high-end waterfront restaurant.
The Vogel Property Group was able to secure 70% of the properties under contract within a few weeks of the first meeting with the 23 property owners, and 100% of the properties were under contract within a couple of months of first contact! The properties were financially closed within six months at a value well below that of the appraised properties when amalgamated as one parcel.